Nagyot profitál a Facebook a reklámokból

Reklám, mobilmarketing a FacebookonSikeresek a közösségi oldal marketing kampány szakemberei

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Felhőszerver SMS-kampányhoz

sms-kampany-felhoA felhőszerver a dinamikus VPS-szolgáltatás közkeletű, újabban egyre terjedő megnevezése. Ennek lényege, hogy a virtuális szerver nem egyetlen nagy teljesítményű szervergép megosztásával és virtualizációjával jön létre, hanem egy teljes szerverfarm áll mögötte, amelynek egységei fizikailag akár más-más elhelyezést nyertek. A szerverfarm szabad kapacitására épített cloud server a fizikai szerverek redundáns rendszerbe való állításával mindig bőséges teljesítmény-tartalékkal rendelkezik akkor is, ha a szerverek némelyike teljes terhelés alatt működik, mert a felhő éppen a szabad, az adott pillanatban kihasználatlan szerverkapacitások terhére végzi a műveleteket.

Ilyen művelet például a tömeges SMS-küldés, amely ugyan rövid időre, de igen jelentős hardverteljesítményt igényel a szöveges üzenetek százezres vagy akár milliós számban történű egyidejű továbbításához. Erre a feladatra egy külön szervert, ráadásul hatalmas teljesítményűt, nem érdemes egyetlen szolgáltatónak sem fenntartania, hiszen az eszköz kapacitása csak egy-egy SMS-kampány lebonyolítása idején lenne kihasználva. Sokkal praktikusabb egy nagyobb szerverparkra bazírozni ezt a marketingszolgáltatást felhő alapú konstrukcióban.

Az SMS-ek tömeges továbbításáról tudni kell, hogy jelenleg ez a leghatékonyabb mobilmarketing eljárás, amelynek lényege, hogy egy-egy nagyvállalat a saját címnyilvántartására építve szöveges reklámüzenetekkel egyidejűleg éri el ügyfélkörét, illetve az abból kiszűrt célcsoportot egy-egy üzenetkampány során.

Technológiai háttér: a rendszer speciálisan fejlesztett programja adatbázist képez a címlistából és ez alapján egyenesen a fehő alapú szerverről küldi a magyar és nemzetközi mobilhálózatokra az üzenetek nagy tömegét. Maga a küldési folyamat mobileszköz használata nélkül történik és online webfelületről irányítható. Az ilyen szolgáltatás, illetve rendszer neve: Gateway SMS.

További információk a szolgáltató cég keresőmarketing eszközökkel támogatott blogján szerezhetők:

Tömeges SMS – Online marketing

vps-szolgaltatas

Az online marketing területén egyre nagyobb jelentőséggel bír, hogy a weben történő céges megjelenések mögött megbízható szerverháttér álljon. A keresőmarketinges mutatók szempontjából például jelentősége van egy weboldal betöltődési sebességének. Ez ma már része a keresőoptimalizálási (SEO) szempontoknak. Természetesen ugyanilyen fontos a honlapok tartalmi optimalizálása és keresőbarát jellege. Ezek együttesen járulhatnak hozzá ahhoz, hogy egy weblap első helyre kerüljön a Google kulcsszavas találatai között.